Complex Made Simple

Weather prediction market good for business and your top 3 personal weather apps here

The global market for weather forecasting services was estimated at $1.5 billion in the year 2020 and is projected to reach $2.5 bn by 2027. Predicting the weather just makes business sense

Renewed focus on climate change and carbon emissions will influence what investors choose to fund next year Tomorrow.io weather data means enterprises can now dramatically improve operational efficiency Dark Sky has been running rings around other weather apps

The global market for weather forecasting services was estimated at $1.5 billion in the year 2020 and is projected to reach $2.5 bn by 2027, growing at 8% yearly, according to Research And Markets.

Predicting the weather just makes business sense.

Demand for weather reports

The demand for weather and climate forecast information in support of critical decision-making has grown rapidly during the last decade and will increase even faster in the coming years. The generation and provision of these services has been revolutionized by supercomputers, satellite and remote sensing technology, smart mobile devices. A growing share in these innovations has come from the private sector. At the same time, progress has been hampered by persisting holes in the basic observing system.

In a new White Paper on the Future of Weather and Climate Forecasting, 30 leading experts from the research, operations, and education fields, analyze the challenges and opportunities and set directions and recommendations for the future.

Read: Earth Day: Is humanity finally waking up to the serious issue of climate change?

Read: What innovative technologies are behind UAE’s food and water security plans?

Climate and food 

Food and agriculture start-ups attracted a record $22.3 bn in venture funding in 2020 double what was raised in 2019, according to a comprehensive new study from Finistere Ventures and Pitchbook. 

In agriculture, a renewed focus on climate change and carbon emissions will influence what investors choose to fund over the next year.

In farming, it’s all about carefully monitoring and controlling what you grow and the environment it grows in, the investor said.

In 2021, food producers are able to use more targeted technologies in the field like irrigation systems that can sense what’s needed at the plant level and in the root system, and data from satellites, drones, and other sensing platforms that help them predict, plan and protect what they grow.

As they begin using internet-connected devices in the field, they are also building large libraries of data to enable more accurate predictions on everything from yield to weather.  

Good for business

Tomorrow.io, the weather technology company, will be making its weather data available via the HERE Marketplace, a hub for global location data exchange.

The addition of Tomorrow.io weather data means enterprises can now dramatically improve operational efficiency in terms of predicting the business impact of weather, streamlining team communication and action plans, improving productivity, and optimizing revenue margins. 

Tomorrow.io data is fully customizable to any industry impacted by the weather, with use cases ranging from automotive to insurance and healthcare.

Tomorrow.io provides hyperlocal weather and air quality solutions using proprietary technology. 

Focused on impact, Tomorrow.io leverages its hyper-accurate, street-by-street, minute-by-minute weather forecasts to provide a new level of clarity on air quality and air quality risk impact. 

The company recently announced that it plans to launch its own constellation of small weather satellites next year. A series of radar-equipped satellites will enable Tomorrow.io to get a better picture of global weather and improve its forecasting abilities.

Top 3 B2C weather apps

1- AccuWeather

According to Macworld, one of the most popular free weather apps on the App Store. AccuWeather uses its own forecasts based on a variety of data, and it’s stuff you’ll probably be familiar with because it’s licensed to thousands of websites, TV and radio stations, newspapers, and more.

The radar tab is especially useful, with lots of useful layers.

If there’s a downside to AccuWeather, it’s that it is full of ads with ads. Apple charges $8.99 per year to remove ads.

2- Carrot Weather

Carrot Weather is one of the best weather apps around, and its new 5.0 update has earned it high praise.

Carrot 5.0 changes up the business model to a “free with premium subscriptions” setup, which is an improvement. 

This weather app gives you so much control over which data was presented to you, and how. It’s all presented in a modular way, with smart presets to help you get started tweaking the very granular options.

3- Dark Sky

Dark Sky has been running rings around other weather apps (particularly those preinstalled on iOS and Android) since 2011.

Initially, it focused on hyperlocal weather forecasts for the next 30 minutes, using algorithms to predict what was likely to happen in the near future based on current conditions.

Since then it’s expanded to become a more comprehensive weather forecasting tool. The detailed animated radar maps showing how the weather is moving are worth the price of admission alone.

Dark Sky is $6 for iOS and $US3 ($4) per year for Android.