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Woman & Child Expo to launch Young Fashion Designer Awards in December

The first Young Fashion Designer Awards in Oman will showcase the best of young amateur talent in fashion design at the 2014 edition of Woman & Child Expo, which will happen from December 9 to 11 at the Oman International Exhibition Center.

The Young Fashion Designer Awards, jointly organized by exhibitions and conferences organizer Omanexpo and Experiment Events, will be launched as a new feature of the exhibition, reinforcing the event’s objectives to promote local talent and to cater to the needs and interests of women and the youth.

It is the first-of its-kind initiative in Oman in support of young and aspiring designers who have the potential talent and skills to be part of the next generation of fashion designers.

“We are offering a platform for untapped and unrecognized talent in fashion design. Our aim is to empower the Omani youth to create innovative designs from their own perspective and provide them with proper and easy access to future projects,” says Zameel Ameen, founder and director of Experiment Events.

“This will help arouse entrepreneurial interest in starting their ventures,” he adds.

In recent years, there has been considerable growth in the fashion market, owing to the entry of new retailers, the government’s heavy investment in the construction and expansion of shopping malls in Oman, the evolving fashion tastes and increased spending power of consumers.

Nader Abbas, general manager of Omanexpo, remarks “We see various opportunities in the fashion retail market and we are glad to provide a convenient venue for entrepreneurs to penetrate it.”

“We are pleased to cooperate with Experiment Events to launch this as a permanent segment of Woman & Child Expo and be able to contribute in some way to the industry.”

The Young Fashion Designer Awards is being organized for a cause to develop job opportunities to women in the capital and the regions. It is open to designers from 18 to 35 years old, where 20 selected candidates will vie for the main competition from the 9th to the 11th of December. Winning designs, judged by a panel of international fashion experts from various parts of the Middle East, will be displayed in leading boutiques in Oman.

Melissa Daleja
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