Zain, the leading telecommunications company in Kuwait, recently concluded its eighth breast cancer awareness campaign during an internal event with its employees. The pink themed event gathered a large number of its staff in a family-oriented atmosphere that witnessed the presence of senior Zain executives.
The event came in line with Zain’s solid Corporate Social Responsibility and Sustainability strategies that primarily focus on the wellbeing of the entire nation. The company engages its employees with all awareness campaigns it undertakes, and was keen to involve them in this global initiative by organizing a number of activities that drove awareness.
Zain recently took the opportunity to gather its partners from various leading medical institutions in its pink corner at Mall 360, which saw the attendance of several experts who answered visitors’ questions and informed the crowd on the importance of early detection.
It is worth noting that his year’s breast cancer awareness campaign consisted of several strategic phases, including the distribution of awareness messages through the media and the highly acclaimed TVC that received overwhelming feedback on social media channels, in addition to the recently held interactive events.
Zain’s solid Corporate Social Responsibility and Sustainability strategies focus on the wellbeing of the entire community. For that reason, the company has maintained its support to all kinds of initiatives that spread awareness and help make a difference.