As surely as the annual winter season, or as the sun setting, Apple is marking the tail end of the year with another release of its infinitely successful iPhone.
This year, however, Apple is bolder than ever. They have managed to outdo themselves: They have made an already expensive phone even more ridiculously expensive.
Is this what customers want, though? And does the company's new health-oriented Apple Watch truly have what it takes to keep Apple on top in the smartwatch sector?
Three new iPhones
Following on from their X-model last year, Apple is releasing three new models this year.
The models, in descending price, are:
-the iPhone XS Max, starting at $1099
-the iPhone XS, starting at $999
-the iPhone XR, starting at $749
The XS Max with full specs will cost $1,449.
In terms of screen sizes, they rank like this:
-iPhone XS Max (6.5 in)
-iPhone XR (6.1 in)
-iPhone XS (5.8 in, same as last year’s X model)
The XR is the budget option, while the XS Max represents the top-tier Apple experience, their largest and most expensive phone to date.
The improvements include the usual: better dual-cameras, improved battery life, waterproofing, a super-fast “bionic” chip, and a more accurate Face ID recognition system.
All standard business for Apple.
A new feature will also allow users to fine-tune the deph-of-field in images even after they’ve already been taken.
The first smartwatch in the world with FDA-certification
The new Apple Watch 4 series boasts an expanded screen that covers more of the front surface area of the watch, allowing for more apps to appear on screen for improved utility.
It’s two new features, however, are set to put it a notch above its competitors.
It’s innovative heart-monitoring technology, the electrocardiogram (ECG), will allow users to monitor their heart-rate in a more accurate way than ever before.
“Users put their finger on the digital crown,” the Verge explains. “The Watch passes a current across the chest to track electrical signals in the heart, directly, and it’s far more accurate than interpreting based on pulse.”
The Watch received approval from the US Food and Drug Administration (FDA), meaning it can be used as a medical device. This is likely a move by Apple to begin expanding its business into the realm of medical devices.
The ECG app will be available later in the year.
Its other new feature surprisingly caters to senior citizens. It allows the watch to start a call on its owner’s behalf if it detects they have suddenly fallen. This could prove instrumental for watching over for the elderly to make sure they are okay at all times.
Are these features that customers wanted?
Ahead of the Apple Keynote yesterday, Statista had compiled data on what people wanted from the new Apple devices.
(Chart by Statista)
75% wanted a longer battery life, while 66% wanted shatter-proof glass.
Apple slightly addressed the battery issue, with an increase of 30 minutes in battery life for the XS compared to the X. The XS Max will get 1.5 hours more.
Apple claims that the new glass they are using for their phones is the most durable glass ever used for a phone.
The third most demanded feature was an expansion in storage space, which Apple is offering in abundance. The most expensive XS Max houses 512 GB of storage.
Users’ fourth greatest concern was the lack of a headphone jack. They will be saddened to hear that Apple seems to have ditched the port entirely.
iPhone sales over the years
(Graph by Statista)
Ever since its debut in 2007, the iPhone has been a breakthrough in the smartphone market – the phone that made the touch screen a staple in mobile phones.
2017’s sales showed a significant decrease in sales, one that Apple hopes to recover from with their latest generation of devices.