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2022 MENA e-commerce report – Insights into the $50 billion market

CNNB Solutions, the region’s leading direct-to-consumer (D2C) eCommerce and e-distribution enabler, has unveiled the findings of its 2022 MENA eCommerce Report and how eCommerce sales will grow to $50 billion over the next year

2022 will be a gold rush for brands that can capture customers who prefer to shop online Saudi has the region’s biggest potential for logistics sector growth and demand for e-commerce space 91% of customers in MENA have become digital converts

CNNB Solutions, the region’s leading direct-to-consumer (D2C) eCommerce and e-distribution enabler, has unveiled the findings of its 2022 MENA eCommerce Report and how eCommerce sales will grow to $50 billion over the next year.

In conjunction with its partners, including insight from logistics and delivery solutions provider Aramex and buy-now, pay-later expert tabby, CNNB Solutions compiled the latest research and trends into the current state of eCommerce across the MENA region and its likely impact heading into 2022.

Nicolas Bruylants, Co-founder and CVO of CNNB Solutions said, “MENA’s eCommerce market is rapidly evolving and 2022 will be a gold rush for brands that can capture the increasing number of customers who prefer to shop online.

E-commerce sales will grow to $50 billion in 2022, propelled by increased online shopping adoption, access to digital financing, improvements in logistics and delivery options, and brands adopting direct-to-consumer strategies.”

Logistics leader Aramex provided insight into the report and highlighted Saudi Arabia as having the region’s biggest potential for logistics sector growth and demand for e-commerce space. In fact, Saudi Arabia is leading the way in terms of regional eCommerce growth (39% CAGR) just ahead of UAE (38% CAGR).

Aramex added that same-day delivery, efficient returns handling, and providing end-to-end visibility for consumers, are key components of good customer experience. Automated storage and retrieval systems, automated fulfillment, smart inventory, augmented reality, voice picking, visual picking, and robotics were selected as some of the trends to look out for amongst eCommerce, warehousing, and logistics solutions in 2022.

Meanwhile, buy-now, pay-later expert tabby also provided research input and selected eCommerce seller financing, returns, and physical experiences as key opportunities for the market in 2022.

Other findings from the report include:

  • 91% of customers in MENA have become digital converts and will continue to buy online, with 73% saying they shop more online since the pandemic
  • UAE online consumer spend is the highest across the region, averaging an annual spend of 1,648 dollars per person
  • 68% of customers in Egypt and 67% in UAE, said they were more likely to shop with brands that used ethically sourced ingredients and materials, recyclable packaging, and a more carbon-friendly manufacturing process, compared to the global benchmark of 50%
  • MENA shoppers are looking for safe and secure online payments – more than 60% of people believe secure checkout is fundamental for a good online shopping experience