By: Daniel Martin
Daniel loves building winning content teams. Over the past few years, he built high-performance teams that have produced engaging content enjoyed by millions of users. He worked in the Aviation industry for 9 years, and enjoys photography and playing the carrom board
In today’s day and age, you can’t deny how much the internet has taken up most of our lives. Indeed, it is now a huge part of our lives, from being a source of entertainment to digital goods and services.
No wonder businesses have shifted to more digital ways of advertising their products. Business owners are spending as much as $455.3 billion on digital advertising just this year. This is expected to grow to $645.8 billion in 2024.
And with the rise of online businesses comes the demand for digital marketers. Digital advertising agencies look for adaptable and highly skilled individuals. So the question is, how do you become an expert in the digital advertising field?
We highlight 5 ways to improve your skills in the field. In addition to this, we will also discuss the skills that you need to flourish in the digital advertising world. But first, let’s look at some statistics in digital marketing so that you’ll know what you’re getting yourself into.
Trends and figures in digital marketing
It’s the best time to be involved in the digital advertising field. Why? These facts can help you understand why.
- More than half of the global population (4.66 billion) are active internet users as of January 2021.
- Just last year, there were over 3.6 billion people who are on social media, and expected to increase to 4.41 billion in 2025.
- People were reported to spend 145 minutes per day (more than 2 hrs per day) on social media last 2020.
- There is an increase in online shopping since last 2020.
- The first quarter of this year’s retail e-commerce sales increased by 7.7% as compared to last 2020.
- Millennials, who are the largest online buyers in the US, said that they follow brands on social media for product updates.
With these growing trends, it’s hard to deny the importance of digital advertising for businesses. Gone are the days when people relied on traditional advertising for product awareness. Businesses have adapted to the digitization of marketing and sales as more people are going online.
Not only that, but you can control who sees your ads when you engage in digital advertising. With the growth of technology today, it’s easier to know how you can reach your target customers. You can avoid spending on digital ads that target customers who will not likely buy your products.
Of course, customer demographics are not the only factors to consider in your marketing strategy. With digital ads, you can also send messages that are specifically tailored to your target audience. Personalization, after all, is one of the best marketing strategies.
How to Become an expert in digital advertising?
The digital marketing world is always changing. Finishing a business degree or program does not give you all the knowledge you need to become an expert. In this field, experience, alongside knowledge, is your key to a successful career.
Aside from completing a four-year course, there are other ways that you can improve your digital advertising skills. More specifically, you need to:
1- Invest in networking conferences and events
With the growing amount of information on the internet, you can learn anything about digital advertising. But attending professional conferences will give you advantages that podcasts and online articles can’t.
One advantage is getting a chance to listen and interact with global industry experts. They can help you get a sense of where the digital marketing business is headed. These conferences are often partnered with events and workshops that help you improve your abilities.
Not only that, but they also provide you an opportunity to connect with other professionals in the field. This will help you increase your connections in the marketing world.
2- Learn more from the experts
Attending global conferences is a bit too expensive if you’re still a beginner in the field. If that’s the case, you can also look for digital marketing experts online. Usually, they share their experiences and expertise in a progressive and informative way.
If you’re worried that you’ll have a hard time looking for their content online, don’t. These are digital marketing experts. They know how to use search engine optimization to attract users. That means it will be easier for you to search for them on different social media platforms.
There are online/offline communities for just about everything these days. So it’s not that surprising that professionals in digital advertising have one. And it’s important that you belong to at least one of them.
Members of these communities often share their knowledge and experiences in the field. You can also learn new trends and strategies in digital marketing. And you’re also free to share yours, especially if you are experiencing difficulties with your job.
Through these interactions, you can build confidence in your abilities. They can also help you become motivated to learn more about digital marketing and advertising. The bottom line is that these communities can help you see the big picture of what you do.
4- Keep yourself updated with new trends
Since it is your job to know what appeals more to your target audiences, you must increase your engagement with them. Digital marketing is based on global trends, and it constantly changes every time. You need to be adaptable to these changes to keep up with this ever-changing shift.
Language is your best weapon, so you should be aware of popular online acronyms. In addition to this, automation is at the heart of digital marketing. Understanding how artificial intelligence (AI) affects people’s use of technology offers you an advantage in the field.
Not only that, but you should also make sure you’re updated with the issues, content, and updates in the industry. Podcasts and blogs can help you stay updated in the field. You can subscribe to these websites or listen to these podcasts. The most important thing is that you’re learning.
5- Invest in digital advertising training
While education is a great source of knowledge in the digital advertising profession, learning should not stop after graduation. Practicing continuous learning can help you achieve the standard that digital advertising companies are looking for.
There isn’t one best strategy to advertise. People’s interests are constantly changing. With new generations in the picture, digital marketers should update their advertising strategies.
For example, Gen Z’s (1997-2012) have less attention span than Millennials (1981-1996). This means that the old ways of advertising for Millennials will not be effective for the new generation of consumers.
Training and workshops are here to help you learn about the new trends and techniques in your field.
You don’t become an expert in digital advertising just by accomplishing a business degree. It takes training and learning outside of school – and a lot of motivation – to help you reach your goals. You can start by following the list above.
Remember that the marketing industry is always evolving. This means that your knowledge and expertise should also evolve along with it.