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Agencies invited to pitch for Etihad Rail creative advertising

The UAE's federal railway operator, Etihad Rail has invited advertising agencies for a pitch for its creative advertising business, Campaign ME has reported. The pitch follows Etihad Rail's unveiling of its corporate brand identity, which was designed by the Dubai and Abu Dhabi offices of independent branding agency Brash Brands and attempts to convey a falcon's head, as well as the UAE's primary colours of red, green and black.