Complex Made Simple

Al Aan TV ranks 3rd among Arab females in UAE

Al Aan TV is celebrating record high levels of viewership in key Gulf markets. According to the November 2013 statistics just released by Ipsos-Stat, Al Aan TV has secured 13th place in KSA and 3rd position in UAE in its target audience of female Arab demographic. This corresponds to 8.25% reach in KSA and 23.05% reach in UAE in the same audience segment. In terms of number of viewers, the latest figures correspond to a total of 1,292,305 daily female and male viewers in KSA and UAE alone. Al Aan also has a strong following in Egypt, Libya and Syria, giving the channel an estimated daily reach of 9.11% viewers in these countries and a total estimated daily viewer base of 746,158.

Channel Manager of Al Aan TV, Fatma Abu Assi said, “We are very happy with clear and continued attention of the pan-Arab TV viewer. We feel the audience is responding to our unique packaging of original and compelling infotainment programming. While many other channels just offer information or entertainment, we want to win the hearts and the appreciation of our viewers. The latest figures show how successful our approach has been in penetrating an extremely crowded market.”

Abu Assi added: “From news to big reality shows, almost all content forms we design and implement is shaped by our audience through their daily interaction with us via social media. With some 256,141,692 million cumulative video views on YouTube, 4 million fans on Facebook and 322,000 followers on Twitter, this interaction is strong, serious and meaningful. Truly, we are seeing the birth of a new age of digital media in Al Aan and our viewer is directly and continuously shaping our actions. In our brand positioning, we asked our audience to “Start the Conversation”. They did it in a wonderful way and it is thanks to them that Al Aan has earned a secure place among the top pan-Arab media brands.”