Complex Made Simple

andrei grigorescu to lead discovery’s advertising sales hub in Middle East

Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA), a division of Discovery Communications, the world’s number one Pay-TV programmer, announced the appointment of Andrei Grigorescu as Senior Ad Sales Director Emerging Business. Based in Dubai, Grigorescu will head the recently created central hub for Middle East-based advertising sales, starting with the launch of local advertising on Discovery’s two flagship Pay-TV channels, Discovery Channel HD and TLC HD, from January 1st 2015. He will also work closely with Commercial Manager Kastro Beani, who now oversees advertising sales for Fatafeat in the region.

“Andrei is the best person to lead our one-stop-shop for Pay-TV and Free-To-Air advertising in the MENA region. He has a wealth of international experience and has been heading ad sales for Fafateat in the past 2 years, with stellar results. In this wider role, he will partner with our International Advertising Sales division in London and will deliver pan regional solutions to clients in the Middle East and North Africa regions.” said James Gibbons, SVP Country Manager Emerging Business.

In this position, Grigorescu will also oversee the relationship with Premier Solutions Media FZ LLC, Discovery’s exclusive advertising sales representation company in the region, charged with selling the commercial airtime on Discovery Channel HD and TLC HD, as well as securing sponsorship opportunities from Pan Arab advertisers.

Before being promoted to Senior Ad Sales Director Emerging Business, Grigorescu has served as Commercial Director for Fatafeat, Discovery’s #1 food network in the Middle East, for the past two years. Before relocating to Dubai, he oversaw Discovery’s advertising sales operations in South East Europe, managing a commercial portfolio of six channels. Prior to joining Discovery in 2010, Grigorescu worked for several other media companies, such as News Outdoor, a subsidiary of News Corp.