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Apple exec latest to join the #DeleteFacebook movement

Due to privacy concerns arising from the latest Cambridge Analytica controversy, many questions are being thrown at Facebook. In fact, the social media giant’s CEO Mark Zuckerberg will appear in front of the US Congress this week to answer some of these questions.

READ: Mark Zuckerberg’s Facebook under fire, but who’s to blame?

In the wake of this scandal, several prominent people and brands have left the platform. These include Tesla’s Elon Musk who also deleted Tesla and Space X’s Facebook pages, WhatsApp co-founder Brian Acton, Will Ferrell, Cher, Rosie O’Donnell, and Jim Carrey.

The latest to join the #DeleteFacebook movement is Apple’s cofounder Steve Wozniak. However, he has only deactivated his account – not deleted it – because he doesn’t want someone else taking his screen name “stevewoz”.

WATCH: Facebook CEO Mark Zuckerberg would be ‘shredded’ by Congress

In an email to USA Today, he says, “Users provide every detail of their life to Facebook and Facebook makes a lot of advertising money off this. The profits are all based on the user’s info, but the users get none of the profits back.”

He went on to say that he would rather pay for the platform rather than have his personal information sold to advertisers.

Although Wozniak has decided to deactivate his account, he was taken aback by just how much data Facebook collects and sells. “I was surprised to see how many categories for ads and how many advertisers I had to get rid of, one at a time. I did not feel that this is what people want done to them,” he said.

READ: 13 things you didn’t know about  Facebook’s Mark Zuckerberg

He also took this opportunity to praise Apple. “Apple makes its money off of good products, not off of you,” he said.

It’s good timing for Apple that is focusing on users privacy to the extent of getting into trouble with the FBI. In fact, when Apple CEO Tim Cook was asked in an interview with Recode and MSNBC what he would do in Zuckerberg’s position, he simply replied, “I wouldn’t be in the situation”.