Out of the total annual spend of $3.5 billion on advertising in the region, the digital advertising sector’s share is estimated at $500 million. This figure has grown 25 per cent annually, according to Osama Youssef, founder of Diwan Videos.
Yousef described the volume of expenditure on the development of digital media in the Arab world as insignificant. The production process is completed by the same work crews that work in television production, so the cost of Internet-based advertising is high and does not yield enough revenues to make it worthwhile.
Osama says that traditional media must deal with this new reality and pursue further innovation and development instead of doing nothing and falling behind the times, UAE based Al Ittihad reports.
Saudi Arabia is the largest country in the world achieving the highest audience numbers compared to the country’s population.
Digital media has become overwhelming. In 2015 Internet users reached three billion users, which puts the traditional media in a feverish race with them.