Global internet marketing optimisation agency Bruce Clay Inc. (BCI) announced the launch of its operation in Dubai, marking its first entry into the Middle East market.
The company has more than 1,500 digital experts operating across nine countries and, through its new office in Tecom, is looking to venture further into the region support its clients in the UAE and the MENA region.
“Increasingly, clients are looking for global expertise. So, establishing a local office was a natural progression to strengthen our existence in the world,” James Gaubert, General Manager of BCI says.
BCI offers different services, ranging from search engine optimization (SEO), pay-per-click (PPC) advertising management, SEO-friendly web design and social media optimization services, among others.
“Digital advertising in the form of SEO and PPC is becoming increasingly effective as the ability to track and understand user’s browsing behavior continues to advance. Dubai is a competitive market and every company is online in one way or another. However, it is the right set of tools that lands you on the first page of Google and drives the right traffic to your website,” he adds.
ArabNet, the organisation behind the longest-running digital conference in the Middle East, has released data forecasting that the digital advertising spend in the MENA region would reach $1 billion by 2017.
Being one of the largest methods of advertising in the world, digital advertising has increased exponentially in the region, and particularly the UAE, in the past few years, becoming a fundamental marketing strategy for brands when reaching out to their consumers.
BCI is a Google AdWords certified company and has authored the SEO Code of Ethics to promote ethical search engine optimisation practices. Some of its top clientele include Disney, Johnson & Johnson, Bateel and the FCA.