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Carat expands into Bahrain with new partner

Carat MENA, part of Dentsu Aegis Media, is continuing its rapid expansion across the Middle East and North Africa by appointing a partner in Bahrain to support its clients with interests in the Kingdom.

Gulf Marcom Group, which was the first marketing communications group established in Bahrain in 1974, has teamed up with Carat – a global media planning & buying specialist and a market-leader in digital solutions.

Gulf Marcom Media House, the media planning and buying arm of Gulf Marcom Group will represent Carat’s client portfolio that includes British Airways, General Motors, Ikea and Total amongst others.

The signing ceremony took place at the Gulf Marcom office on 8th December and with Gulf Marcom represented by Khamis Al Muqla – Chairman, Thamer Al Muqla – Managing Director and Philip Antony – Media Director. The Carat team was led by Mr. Ahmad Haidar – Managing Director, Carat, Saudi Arabia and Mr. Zein Jammoul – Regional Finance Director MENA.

Following the signing of the agreement, Al Muqla said, “The affiliation with Carat connects our local insight, based on 30 years of experience, with its global tools and buying power that will add tremendous value for brands operating in Bahrain. The partnership will also be leveraged by the wider Gulf Marcom Group, which includes agencies in branding, advertising, event management and digital.”

Ahmad Haider, who will manage the operations in Bahrain, said: “This new partnership illustrates the importance Carat is placing on Bahrain’s media market, which has seen significant growth in recent years, and the subsequent need to support our clients in the Kingdom of Bahrain. This market has huge promise fuelled by urbanization and a growing sense of consumerism and we are pleased to partner with a well-established and respected group.”