Complex Made Simple

Choueiri Group sponsors Dubai Lynx International Festival of Creativity

Choueiri Group’s subsidiary company and dedicated OOH arm “Arabian Outdoor” sponsored the Dubai Lynx Outdoor Advertising category award,

For the 8th year in a row, Choueiri Group build on its long-standing association with the prestigious Dubai Lynx International Festival of Creativity and Awards, by renewing its Main Sponsorship of the event held from March 8-11, 2015.

In addition to this primary event sponsorship, Choueiri Group’s subsidiary company and dedicated OOH arm “Arabian Outdoor” also sponsored the Dubai Lynx Outdoor Advertising category award, while its digital arm “Digital Media Services” separately sponsored both the Mobile and Interactive category awards.

Hosted again at its traditional venue – the Madinat Jumeirah Arena – the Dubai Lynx Festival and Awards welcomed global industry thought leaders and speakers, along with the top most professionals from the region’s advertising and marketing communications industry. The event is vastly recognized for being the place where MENA’s creative community comes together for a spectacular three-day celebration of creativity in communications. From forward-thinking seminars by the industry’s most influential figures to superb networking events and exhibitions of the Region’s best creative work.

This year’s festival program featured a host of creative legends, top agency heads, strategists and marketers from MENA and beyond, many of whom took to the stage to address the delegates and share new perspectives, which challenged, energized and inspired. These coupled with exclusive learning sessions rendered insightful and informative experiences for all attendees, enabling them to broaden their views on creativity, amongst other relevant topics. In addition, exhibitions and screenings provided the ultimate view of the region’s best creative work, while evening networking enabled festival attendees to connect.

The Dubai Lynx Gala Dinner and Awards brought the festival to its closure on Wednesday night (March 11). The Lynx are considered to be one of the MENA region’s most sought-after trophies, benchmarking creative excellence. All entries were judged by eight international jurists during the Dubai Lynx International Festival of Creativity.

Pierre Choueiri, Chairman and CEO of Choueiri Group was asked to step up on stage and hand out the “Grand Prix For Good” award in person. Following the evening’s proceedings where honors were handed out to all the category award winners, along with a host of special awards, he spoke about his Group’s long-standing partnership with Dubai Lynx: “Choueiri Group has partnered with the Dubai Lynx Festival and Awards for 8 consecutive years now, as we believe this is event truly represents our region’s industry which is swiftly gaining world-wide recognition. As we move forward to attain higher standards of excellence, it is crucial that we recognize and promote innovation, and the talent which makes it all happen. I was very pleased to see the scope and quality of the work presented here and so many of our colleagues winning such deserving awards”.

The Dubai Lynx Awards ceremony was followed by a vibrant after-party event, which witnessed participants and delegates winding down till the early morning hours. The Dubai Lynx International Festival of Creativity is presented by the Cannes Lions International Advertising Festival and Motivate Publishing.

Contact:
Assad Jamil, +971-4454-5454
[email protected]
www.choueirigroup.com