Complex Made Simple

Infographic: 5 simple ways to think like a content marketer

How do we make the transition from marketer to content marketer?

Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task.

Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service.

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That service is content.

Here we look at five ways that successful content marketers think and behave, fuelled by this new mindset.

The below infographic is provided by SILX, a Dubai-based digital marketing agency run by former journalists.

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