How do we make the transition from marketer to content marketer?
Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task.
Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service.
That service is content.
Here we look at five ways that successful content marketers think and behave, fuelled by this new mindset.
The below infographic is provided by SILX, a Dubai-based digital marketing agency run by former journalists.