Complex Made Simple

Dentsu Aegis Network launches social media intelligence brand in the Middle East

Dentsu Aegis Network, the first truly global communications network for the digital age, further consolidates its presence in the communications space by offering ICUC – a global leader in social media moderation & social media management services. ICUC provides content moderation, community management and reporting insights to support brands’ media strategies in the digital space.

ICUC’s community specialists provide guidance and moderation in the social media space, including user-generated content, online chats and live events across the region. Many brands and companies are worried about controlling their brand on social platforms; ICUC manages that risk by supplying round the clock moderation. With these tools, ICUC provides people-powered, social intelligence to some of the worlds most socially engaged brands including Mastercard, Coca-Cola and Starbucks.

The new office will be led by Audrey Soler who is tasked with providing strategic leadership in establishing new markets and partnerships and introducing this specialist brand to the region. Soler had previously been working with Yahoo!/Maktoob in the early years of the community portal and as head of digital managing various accounts like Pizza Hut, Olay, MAF Leisure & Entertainment and Atlantis Dubai.

“The social media world is evolving and changing daily, and a brand can no longer have a social media presence without needing protection. With the launch of ICUC, we can help brands moderate and monitor their social conversation in both Arabic and English. Social networks, blogs and video-sharing sites like YouTube are great vectors in the region but this is just one aspect of social strategy. Whilst brands need to engage with their consumers 24/7/365 through strong social customer care, managing online reputation by keeping negative social content at bay is equally important. With 12 years of experience in online risk mitigation ICUC delivers peace of mind and insurance for our clients and their social presence.” said Audrey Soler, Business Development Manager, ICUC.

Speaking of the launch, Michael Nederlof, CEO of Dentsu Aegis Network MENA, said: “There is an ideal match between ICUC’s real-time social media services and our clients’ growing needs across the social media landscape. ICUC’s breadth of expertise in social media intelligence services will not only add a new digital service to our portfolio but also boost Dentsu Aegis Network’s leadership across the digital performance spectrum in the region. Brands will now understand consumer opinions and monitor product campaigns and competitors in real-time, to make better business decisions and maximize return-on-investment (ROI).”

For further information contact:
Jenifer Pinto-Suares
T: +971 50 9428251
E: [email protected]