Complex Made Simple

Dubai orders ad firms to disconnect diesel powered billboards

The Dubai municipality has given advertising firms that use diesel generators to power billboards three months to connect the signs to the emirate's electrical grid, The National has reported. Agencies will receive a letter from the civic body informing them of the new rule. Any billboard found to be out of compliance with the new rule after three months will have its generator confiscated, and the advertising firm that runs it will face a severe fine, municipality officials said.