Complex Made Simple

Infographic: How brand buying socially, aka Social Commerce, works

Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience.

Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce transactions.

From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it.

According to Facebook, about 450 million users visit buy-and-sell groups on a monthly basis. With that in mind, Facebook rolled out a new service called Marketplace in October 2016. This concept is pretty much the same one that eCommerce giants like eBay and Amazon use.

As outlined in the infographic below (courtesy of, major social media platforms are becoming more commercial, while eCommerce platforms are becoming more social, and the social commerce trend is gaining in popularity with each passing day.

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