The seventh edition of the Effie MENA Awards 2015 is set to launch on November 18, 2015 at the Pavilion, Armani Hotel in Dubai.
This year’s judging line up has been announced. A total of 13 international judges, and 90 regional judges at senior corporate level from a variety of industry sectors, will be judging entries to celebrate and reward creativity in marketing.
Members of the judging panel include Ian Armstrong, Advertising General Manager at Jaguar Land Rover – London, Dany Doueik, Chief Commercial Officer at VIVA/STC, Ajay keerthy, Head of Marketing UAE & MENA – RBWM Marketing at HSBC Bank Middle East, Christopher Saldana, Director Marketing Services, EEMEA at Mondelez Eastern Europe Middle East and Africa, Felix H Weller, Regional Director Sales & Marketing – Cadillac at General Motors, Islam ElDessouky, Integrated Marketing Communications Manager at The Coca-Cola Company, Thomas Delabriere, Vice President Marketing – Middle East, Turkey and Africa at MARS GCC, Asad ur Rehman, Director Media – MENA at Unilever Gulf FZE, Vikram Krishna, Head Group Marketing & Customer Experience at Emirates NBD as well as Eslam Darwish, SVP/ Head of Marketing at Mastercard Worldwide.
“As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such distinguished figures participating as judges in this year’s programme. The quality of our panel means that the winners of this year’s Effie will have the kudos of knowing that their work has been deemed the best by preeminent leaders in their respective fields,” said Alexandre Hawari, Co-CEO of Mediaquest Corp.
Included in the judging panel for this year’s Effies are corporate level figures from industries covering the fields of automotive, publishing, luxury retail, banking, FMCG and healthcare, with senior representatives from such names such as MARS, Emirates NBD, Nissan and Unilever casting their votes for the entries in the various categories.
This year’s Effie MENA Awards categories include 12 under ‘Product and Service,’ eight under ‘Specialty’ and a single ‘Shopper Marketing’ category. There is also a ‘Grand Prix’ award and a chance for entrants to win as ‘The Most Effective Marketing Team’, ‘The Most Effective MENA Agency Network of the Year’ and ‘The Most Effective MENA Agency Office of the Year.’
The final deadline for submission to this year’s Effie MENA Awards is September 27, 2015. Previous winners in the renowned scheme have included Nissan Middle East, Chalhoub Group, Henkel, Lebanese Broadcasting Company, du, Procter & Gamble, PEPSICO, Red Bull, General Motors, Coca-Cola, Emirates NBD, Vodafone, McDonalds, Sony Xperia, adidas, Nike, and Unilever.