Equinix, the global interconnection and data center company, announced its participation at the debut MENA edition of ‘IBC Content Everywhere’, a leading global electronic media and entertainment event exhibition and conference.
During the three-day event that attracts professionals from the electronic media and content industry, Equinix MENA will discuss the paradigm shift being witnessed in the media industry with an increasing number of outlets opting for data centers to connect with content producers, advertisers and distributors across the globe. Equinix executives will also explain to companies the importance of choosing the right data center for their business.
“The MENA media industry is evolving at a rapid pace. The rise of mobile connected devices accessing video, the adoption of cloud based services and the overall migration of media and advertising to digital have meant that supply chains of content producers, advertisers and distributors have become less hierarchical and more interconnected – both within the industry and across the globe. With a presence in 32 strategic markets across the Americas, EMEA and Asia Pacific, Equinix can empower companies to connect with their partners and end-users and enable them to form bigger collaborations and unlock new revenues,” said Jeroen Schlosser, Managing Director, Equinix MENA.
“The ability for regional content delivery networks to seamlessly connect their media assets and establish core services on a hybrid cloud platform for additional services is now a reality with Equinix. Peering via Internet Exchange can also help regional companies lower their bandwidth costs by aggregating traffic delivery, while Equinix Performance Hub can help companies place their content physically closer to partners and customers,” added Jeroen.
The IBC Content Everywhere MENA will provide visitors a platform to interact with visionary technology companies and the service providers, meet the international and regional leaders who are opening up opportunities for online content distribution in the region, discover more about the hottest topics across the creation, management, delivery and monetisation of content across connected devices and gain insights in to the converging worlds of broadcast, telecoms and IT.
Equinix will be present on stand G20c from January 20-22, 2015 at the Madinat Jumeirah Arena and will also participate in a panel discussion titled: ‘The cloud’s contribution to content everywhere.’ on Thursday 22nd at 12:30 PM. The session will involve key discussions on how the cloud is becoming an indispensable resource for the TV and media industry, enabling faster development of more cost-efficient solutions.
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