Ericsson releases its ConsumerLab TV & Media – UAE Report. The report reveals that on-demand streaming has surpassed traditional TV viewing in the UAE.
84 per cent of consumers watch streamed content compared to 76 per cent who watch scheduled broadcast TV several times a week.
Rafiah Ibrahim, President of Ericsson in Region Middle East, said, “Our research shows that in the UAE, viewing time on mobile devices is relatively high compared to the global average. With UAE consumers expecting to watch on demand content anytime and anywhere, we continue to work with our partners to offer mobile subscribers the best mobile broadband experience possible.”
The study also shows an increase in the time spent viewing content on smartphones and tablets globally. In addition, 37 per cent of consumers in UAE want to be able to watch their favored content on any device.
The results, based on interviews with over 23,000 people in 23 countries, illustrate a shift in consumer behavior.
In the UAE, the study was conducted among 1,000 respondents with broadband connection at home. The sample represents 67 per cent of people in the age group of 16-59 years.