Complex Made Simple

Facebook to shut down physical gifts service

Facebook has decided to cancel its physical gift offerings, which allows users to purchase tangible goods, less than a year after launching the service, Cnet has reported. Instead, the social network will focus on digital gift cards and push its Facebook Card. "Since launching Gifts in December last year, roughly 80% of gifts have been gift cards. So, we're now adding more digital codes and making the Facebook Card redeemable at more merchants," a company spokesperson said. "As a part of this shift in focus to Facebook Card and digital codes, we're also phasing out physical gifts."