Forbes Middle East has revealed a selection of some of the Middle East’s most impactful marketing and communication professionals behind many of the region’s biggest companies’ most memorable marketing campaigns. From print to digital and everything in between, these are the storytellers keeping consumers captivated.
“Marketing is an important aspect of every company and the reason why many have achieved the success that they have. These are the people who define the identity of a brand and present it to the Middle East,” said Khuloud Al Omian, Editor-in-Chief at Forbes Middle East.
The list features 21 different nationalities. More than half of the people on the list are from Arab descent: nine Egyptians, six Saudis, three Lebanese, two Bahraini, two Emiratis, two Jordanians, one Moroccan and one Kuwaiti. 22 of the featured professionals are women.
Forbes Middle East constructed the rankings via online nominations and research based on marketing budget, years of experience, impact of successful campaigns, company revenues and the number of employees reporting to the individual.
The marketing budgets overseen by the 50 professionals come to a combined value of over $750 million, making the average spend $15 million.
Food and beverage, telecoms and automobile companies are the biggest spenders in the region. Banks spend the least as percentage of revenues, but because their overall revenues are high, their spend also is comparatively high.
“We are all consumers of these brands. Whatever their impact on us individually, we wanted to draw out the creatives behind the campaigns and recognize their ability to connect with the Middle Eastern audience,” said Claudine Coletti, Managing Editor of Forbes Middle East.
You can view the full list here.