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Influencer Engagement Data; Who’s The “Best” Influencer…-Infographic

Trends: Micro-influencers are best-in-breed; Instagram is the place to be

300% more micro-influencers utilized by large firms than in 2016 The ratio of mega to micro-influencers is 1:10 in 2019 More than 90% of all influencer campaigns include Instagram as part of the marketing mix

Finding from the CreatorIQ report: The influencer marketing cloud for the enterprise. Its global system of record enables intelligent creator discovery, streamlines end-to-end workflows, and drives meaningful measurement. 

Trends: Micro-influencers are best-in-breed; Instagram is the place to be.

1-300% more micro-influencers utilized by large firms than in 2016. 

2-The ratio of mega to micro-influencers is 1:10 in 2019. 

3-More than 90% of all influencer campaigns include Instagram as part of the marketing mix, Facebook (40%), Twitter (45%), YouTube (20%) and Pinterest (10%).

4-And micro+nano-influencers have exponentially better engagement rates

Read: Q & A: Surkus allows almost anyone to become an influencer and earn from engagement

Read: Study reveals what Instagram Influencers earn and how they find brand deals