Finding from the CreatorIQ report: The influencer marketing cloud for the enterprise. Its global system of record enables intelligent creator discovery, streamlines end-to-end workflows, and drives meaningful measurement.
Trends: Micro-influencers are best-in-breed; Instagram is the place to be.
1-300% more micro-influencers utilized by large firms than in 2016.
2-The ratio of mega to micro-influencers is 1:10 in 2019.
3-More than 90% of all influencer campaigns include Instagram as part of the marketing mix, Facebook (40%), Twitter (45%), YouTube (20%) and Pinterest (10%).
4-And micro+nano-influencers have exponentially better engagement rates