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Infographic: The impact of Covid-19 on TV content consumption in Saudi Arabia

Naturally, with a majority of the population stuck at home under quarantine, consumption of TV content has risen significantly.

The peak point of TV consumption remains the period between 6pm and 9pm VOD has seen a 30% increase in consumption at night (9pm onwards) compared to the pre-pandemic period There has been a 25% increase in TV consumption during the daytime compared to the pre-pandemic period

In this second installment of the series by Arabian Media Services International (AMSI) on the unprecedented Covid-19 situation and its impact on TV Advertising, we take a closer look at data findings focused on VOD and TV Content Consumption behaviors in Saudi Arabia. 

Infographic: MBC Group reveals Covid-19 impact on TV advertising