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Ipsos Awarded with Mediaquest Online and Digital Business

The agreement nominates Mediaquest as an exclusive data provider for Ipsos

Ipsos has been awarded the online and digital business of Mediaquest, to begin in February, 2016. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos, who will also perform market research analysis covering numerous areas including online audience measurement, a hybrid approach that integrates data from Site-centric and Software panel measurement. This study enables websites to access audience size, usage frequency and intensity and determine the different socio-demographic profile behaviour.

Ipsos will also be offering edobile audience measurement, a service introduced two years ago, which includes two panels in KSA and the UAE, through a unique Mobile App.

This service helps companies to better understand mobile consumption behaviors in terms of app and web browsing.

In addition, Statex online (I.e. online ad monitoring) which was launched recently in the MENA region, shall be offered by Ipsos, that complements Ipsos flagship product Statex that covers the offline media ad spend in the region.

As such, the media industry will be equipped with a 360 tool that provides expenditure (media spend) of all media types across different categories and brands.

“We are very pleased to be joining forces with Mediaquest, to provide them with insights and data on numerous topics. This is a very promising venture and we are certain it will be a fruitful one,” said Elie Aoun, CEO Ipsos Connect, MEAP Region.

Commenting on the appointment of Ipsos, Julien Hawari, Co-Chief Executive Officer of Mediaquest said, “We are very pleased to reinforce our business with Ipsos. The solutions they provide us on data, measurement and research allow us to increase the granularity of our understanding on our audience. Our digital arm, dotmena, which provides a premium arena for advertisers, and our meMOB network, one of the leading mobile networks, will undoubtedly benefit from those solutions.”

Mediaquest is AMEinfo’s parent company, and is one of the region’s largest and most influential privately owned media houses, operating since 1997.