Complex Made Simple

JWT wins the pitch and retains partnership with Zain Kuwait

Zain, the leading telecommunications company in Kuwait announced the renewal of its partnership with marketing communications agency, JWT Kuwait, following a competitive pitch where JWT Kuwait beat local competitors to win the pitch and retain the business.

The agency’s 12-year bond with the leading mobile and data service provider in Kuwait, has been rekindled and is stronger than ever.

Zain is the leading mobile operator in Kuwait and a dominant mobile player elsewhere across the Middle East, operating in Bahrain, Iraq, Jordan, KSA, South Sudan and Sudan. The operator partners with innovative global brands to set high standards for quality and technical excellence. It continuously strives to bring the latest technologies to it customers and frequently adds to its list of “firsts” be that in technology, coverage, services or offerings.

JWT has partnered Zain Kuwait in its marketing objectives since 2002, supporting a progressive brand building relationship between the operator and its extensive customer base. The combination of brand value and customer-centric drive to provide innovative solutions, makes the Zain brand any creative agency’s dream client.

JWT’s culture of creating pioneering ideas that build brand and business saw the agency innovate with true Kuwaiti insight combined with world class ambition and capabilities, supported by a strong agency network in MENA and globally.

Omar Saud Al Omar, Chief Executive Officer of Zain Kuwait said, “Throughout the whole pitch process, we were impressed by JWT’s determination to maintain our business. Their strategic thinking and creative ideas scored high and their initiative to implement a performance-based component into the new agreement will go a long way in making us stronger partners.”

Commenting on the win, Michiel Hofstee, CEO JWT Gulf said, “We are delighted that our strong partnership with Zain Kuwait allows us to continue developing powerful strategic thinking and creativity for this wonderful national brand. I believe that our relationship – elevated to the next level – and our new operating model will truly push the agency to do the best possible work for the Zain Brand.”

There is renewed momentum at JWT Kuwait, with Zain Kuwait being the first business win announced by the transformed leadership team of Kuwaiti national, Anes Al Rayes, appointed as Executive Creative Director and Francois Kanaan named as Managing Director in 2014.

About J. Walter Thompson
J. Walter Thompson is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge-from hiring the industry’s first female copywriter to developing award-winning branded content today. For more information, please visit and follow [email protected]_Worldwide.

In the Middle East and Africa JWT is one of the leading communication agencies in the region with 27 offices in 24 markets. JWT MEA is structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices.