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Infographic: Ramadan is trending to be the biggest ever, according to MBC Group data

Hot on the heels of COVID-19 TV consumption increase, Ramadan is trending to be the biggest ever.

With the Holy Month just around the corner, MBC Group’s COVID-19 induced #STAY_AT_HOME initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season TV viewership during Ramadan is expected to reach an all-time high Shahid video streaming users in KSA are expected to reach 27 million weekly during Ramadan, compared to 5.9 million during the lockdown and 3.5 million pre-COVID-19

Ramadan has always been the month which delivers the greatest impact to brands and TV advertisers across the Arab world. With the Holy Month just around the corner, MBC Group’s COVID-19 induced #STAY_AT_HOME initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. 

Read: UAE and KSA residents prepare to spend more time online this year in Ramadan than in previous years