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MBC Group reveals more TV advertising insights from the COVID-19 pandemic

As one of the largest names in TV broadcasting in the Middle East, MBC Group is sharing some insights gathered during the ongoing pandemic and quarantine.

The average time spent per day on MBC Group channels rose 19% to 6 hours between February and March Week 4 MBC Group reached 16,086,333 Saudis during March Week 4 The Group's reach jumped 11% to 87.5% month-on-month, between February and March

Article: Arabian Media Services International (AMSI)

In this third installment of our series on the unprecedented COVID-19 situation and its impact on TV Advertising, we take a closer look at data findings which illustrate how MBC Group has firmly established itself as a trusted companion to Saudi audiences seeking premium entertainment during these testing times. 

First article: Infographic: MBC Group reveals COVID-19 impact on TV advertising

Second article: Infographic: The impact of COVID-19 on TV content consumption in Saudi Arabia