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Medialeader wins rights to represent Al Watan Newspaper

Medialeader, part of Dubai-headquartered Mediaquest Corp, has signed an agreement with Aseer Establishment for Publishing and Printing, publishers of Al Watan newspaper, awarding MediaLeader the rights to be sole media representative of the Saudi Arabic daily. The deal will see Medialeader further the Saudi paper's profile in the UAE as a premium platform for advertisers to reach into the kingdom, the region's biggest market in terms of advertising share and spend.