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Mediaquest partners with emblem for Cinematic PR

Partnership to evolve its owned video content through newsworthy productions.

Mediaquest announced that it has signed an agreement with motion public relations agency emblem.

The region’s largest privately-owned media company is partnering with emblem to onboard its ‘Cinematic PR’ service, which will be used to enhance digital video coverage of its editorial division and range of media-related events, including; Arab Luxury World, the Effies and Top CEO.

“Mediaquest is known across the region for its leading journalism and industry events that attract interest and audiences from around the world. These activities are helping underpin the growth reclaim development of the UAE, so we felt it important to promulgate information about them as far and wide as possible. emblem has an impressive track record producing HD quality news videos and highlighting events through its Cinematic PR offering, and we are delighted to be partnering with them to capture moments and enhance our news.” said Alexandre Hawari, Co-Ceo, Mediaquest.

emblem introduced its concept of Cinematic PR with the aim of recreating conventional methods of sharing PR content with the media and a brand’s audience. Cinematic PR is characterised by PR content being incorporated in strategically designed short-videos, which are then shared on digital media and other online platforms within four hours from production. Furthermore, the industry innovators will soon introduce a video monitoring solution alongside its Cinematic PR which will provide for the accurate monitoring of video PR messaging – a first for the PR world.

Mediaquest will be using ‘Cinematic PR’ in the digital video arena to bring new dynamic coverage of Mediaquest’s extensive portfolio of offerings, in particular its renowned digital publications that include Luxurymena. Dotmena, AMEinfo, Kippreport, Saneou Al Hadath, SMEinfo. Jeelnar, Trends, Policy, Communicate, Gulf Marketing Review, Marie Claire Arabia, Haya, Aficionado and Amdmode.

“We launched the Cinematic PR concept earlier this year and we are extremely excited that Mediaquest has taken it in their stride to be an early adopter of our on demand video service. Through this, we are able to share a real experience with every online viewer, connect them with the spokesperson and share news and events as they happen, without the delay of daily prints,” said Zelda Hyman, Founder & Managing Director at emblem.

According to a research paper released by Cisco, by 2017, video is expected to account for 69 per cent of all consumer internet traffic, and by 2018, nearly one million minutes of video content will cross the network each month. This represents an ideal opportunity for Mediaquest to enhance the aesthetic appeal of its editorial and media event content.

Established in 1997, Mediaquest’s vision is to provide unique insights into the Arab world through its diverse array of media platforms and event management activities. The organisation operates communication outlets in Algiers, Beirut, Dubai, Jeddah, Riyadh and Paris, aiming to educate and entertain audiences across the MENA region and to build bridges between the Arab world and the West.

While emblem has been welcomed on board to manage Mediaquest’s production requirements, Cicero & Bernay will continue to offer strategic public relations, inclusive of event management support.