The 10th anniversary of the MENA Effie Awards took place on November 7 at the Armani Downtown in Dubai bringing together agencies and clients from the regional industry to celebrate the best marketing campaigns.
Despite economic challenges, this year saw a 10% increase in entries resulting in a total of 28 Golds, 45 Silvers and 18 Bronzes through the night.
The special awards of the night were:
The prestigious Grand Prix Award went to Nissan’s “#SheDrives” campaign by TBWA\RAAD, which also won a Silver in the Automotive category and a Gold in the Seasonal Marketing category.
The title of The Most Effective Advertising Agency Office and Network of the Year went to FP7/DXB and FP7 MENA respectively. The network collectively won an overwhelming 43 awards through the night including 16 Gold, 17 Silver and 10 Bronze trophies.
The title of The Most Effective Media Agency Office of the Year went to OMD UAE, which won seven trophies through the night.
The Marketer of the Year was awarded to Asad Rehman, media director at Unilever MENA.
This year also saw the introduction of a new category by MENA Effie Awards in partnership with Dubai Media City: The SME Recognition Award. With SMEs contributing to 40% of Dubai’s GDP alone, MENA Effie wanted to launch a platform to recognize and encourage SMEs to grow even further. The debut award went to Lovin’ Dubai for its unique business model and diverse content approach.
Alexandre Hawari, Co-CEO of Mediaquest – the organizer of the MENA Effie Awards – says, “We would like to congratulate all the entrants this year for their impressive efforts, hard work and resilience. We are proud to celebrate our 10th anniversary this year and look forward to many more.”
The MENA Effie Awards aim to establish a gold standard of creative marketing brilliance in the region and is being generously supported this year by Choueiri, Main Sponsor; Al Aan TV, Strategic Sponsor; SME Category powered by: Dubai Media Cit y; Al Shuala Media, Arabnews, Hawas TV, Max Fashion, LinkedIn, MMP World Wide, Shock ME and ATL Media, Category Sponsors; Hills Advertising, Official Outdoor Partner; Mai Dubai, Official H20 Partner; UBER, Official Transportation Partner; MEmob, Data Garden; Ipsos, Research Partner; UPP, Official Print Partner; IABC, Association Partner and Communicate, Media Partner.