Complex Made Simple

Merlin Digital launches new dazzling wearable technology

The selfie stick can be controlled by a phone from a distance using the shutter time app.

Merlin Digital, a Dubai-based company dedicated to making a smarter world through technologically innovative offerings announces its first ever Merlin Selfie Stick Premium with a crystal encrusted strap made with crystals from Swarovski.

The first product to reach consumers in the region is a crystal encrusted selfie stick which will be available in – Virgin Megastore, Plug-Ins, Emax Electronics, Jumbo, The Store, Computer Care, Dubai Duty Free, Qatar Duty Free, Bahrain Duty Free and at Merlin Showrooms: Al Ain Center – Computer Plaza (Dubai), Sharjah City Center (Sharjah), Al Wahda Mall (Abu Dhabi).

Mr. Rohit Bachani, Co-founder and Director, Merlin Digital, said, ‘At Merlin, we are always looking at novel ways to achieve the customer’s unmet needs. The new edition of Merlin’s Selfie Stick Premium is now more elegant and redefined with the addition of the strap made with crystals from Swarovski ®. We are very pleased with the product and we look forward to many such attractive products enhanced with such innovative offerings.”

“Swarovski Middle East always aims to push the boundaries of design and innovation through collaborations with forward thinking technology companies, such as Merlin Digital” said Andrew Mojica, Managing Director of Swarovski Middle East. “We are happy to partner with Merlin Digital in the Middle East and we’re looking forward to stronger collaborations in the future.”

The selfie stick can be controlled by a phone from a distance using the shutter time app. Available with a Bluetooth 4.0 remote shutter enables to click photos from a distance. No app is required to operate the selfie stick.