Complex Made Simple

Mindshare to hold ‘Content Decoded’ conference on January 19th

The event offers participants the insights and tools they will need to create content that will make an impact

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time.

The Mindshare team is excited to announce this season’s most exciting media conference under the theme of “Content Decoded.”

Set for this January 19th at The Annex, Burj Khalifa in Dubai, this much-anticipated event offers a fascinating lineup of experts from a wide range of different industries who will teach participants how to utilize data for more creative content, deliver content at scale, and much more.

Today, every communications strategy must be ruled by high-quality content, which has surpassed advertising in its importance for the modern businesses. The event offers participants the insights and tools they will need to create content that will make an impact.

Mindshare’s annual media conferences always generate significant industry buzz for offering panels of celebrity speakers from tech moguls to sports stars and everyone in between, and this year is no exception: the inspiring experts that comprise the lineup for “Content Decoded” will be revealed over the next few weeks. Mindshare’s heavily-attended media conferences always attract large crowds of attendees from top-level international businesses and brands, who have unique opportunities to engage with brilliant speakers and innovators and network among a diverse crowd of professionals.

“At our core, Mindshare’s first priority is to maximise the return on investment for our business partners,” said Mindshare MENA CEO Samir Ayoub. “The way content is initiated, developed and used has changed over time. This event will help professionals from any industry use the tools and insights that our panel has created from years of experience. Using their techniques, our attendees will be wowed by measurable impact of adaptive, data-powered content developed for their business,” he adde.