The ELAN Group is all set to take the entertainment experience to a new level in Qatar by introducing a brand new location for Novo Cinemas. The new premises will be at the very popular 01 Mall, at the heart of Doha’s Abu Hamour district.
The move comes as part of Novo Cinemas’ strategic growth plan in the region, particularly Qatar. As the chain sets out to expand its reach to over 200 screens by 2016, the ELAN Group have partnered with the Mohammed Hamad Al Mana Group of the Al Mana Malls property in Doha for this new endeavour in Qatar. The deal represents Novo’s second entry in Qatar , following its flagship multiplex at The Pearl-Qatar, which welcomed crowds of film fans eager to experience a new standard of cinema.
Al Mana Real estate launched 01 Mall in early 2014 and now Novo Cinemas 01 Mall is set to open its doors for a grand opening ceremony planned for later this summer. The five-screen, 2000m² multiplex will showcase the biggest and latest blockbusters, as well as the activities and events that deliver on the Novo Cinemas brand promise of A Great Time Out.
Commenting on this partnership, Jaber Al Ansari, Chief Executive Officer of ELAN Group, said: “We are very pleased to join hands with the Mohammed Hamad Al Mana Group to bring the Qatari community a higher standard of cinema entertainment. Since the Novo Cinemas chain joined ELAN Group in 2012, the company has made great strides, breaking new ground in the Gulf market in a strategic expansion, and introducing a new face of cinema that is in keeping with the demands of the modern movie-goer. We look forward to building on our partnership with Al Mana Group in many exciting projects to come.”
Abdul Aziz Al Mana, CEO of Al Mana Real Estate, added saying, “01 Mall offers visitors throughout Qatar an ideal shopping and leisure destination that fulfils the needs of families and individuals of all ages. We are certain that Novo Cinemas, with their unique, trend-setting offering will be a perfect match for our clientele and contribute to making 01 Mall not only a prime retail destination but also a purveyor of the best in entertainment. Al Mana Real Estate is currently developing five new malls in Qatar, allowing visitors to enjoy a unique experience at multiple destinations.”
Novo Cinemas launch plans are well underway across multiple locations, including Doha’s North Gate Mall, three landmark sites in Dubai, and the recently opened multiplex in Bahrain’s Seef Mall Muharraq.