Complex Made Simple

Ogilvy Public Relations creates new board to drive innovation & growth

Saada Hammad to represent Memac Ogilvy PR MENA

Memac Ogilvy, the leading advertising and public relations agency in the MENA region, announced the appointment of its Regional Director, MENA Saada Hammad as a member of Ogilvy PR’s worldwide Board.

The recent formation of the board has been created with two main objectives to advise the CEO and executive committee and to lead in the development of strategies, which are critical to growth, including talent, innovation, and digital. The Board will report to Christopher Graves, Global Chair of Ogilvy PR.

Commenting on the announcements, Stuart Smith, Global CEO of Ogilvy PR said: “The Board brings together people from a wide variety of backgrounds, demographics and responsibilities. Leveraging a diverse range of skills and talent will generate real value for our people, our clients and our business. Christopher is one of our industry’s best disruptive thinkers. Under his leadership, the Board will have a tangible and positive impact on our strategy”.

Saada Hammad has been leading the Memac Ogilvy PR team since 2010, building a commendable infrastructure that has been regarded among the best. During her tenure, business has tripled in volume and the agency has been prolific in the international awards scene, regularly being recognized for outstanding work. Before joining Memac Ogilvy PR, Saada was the Communications Director for General Motors in the Middle East where she had established and managed an integrated in-house PR department, a first for the region. Saada has been a major player in the communications industry for over twenty years. Born and raised in Lebanon, and educated in Italy, she spent most of her career in Dubai.

“The decision made by the Chairman of Ogilvy Public Relations Worldwide Christopher Graves to appoint our own Regional Director Saada Hammad a member in the board brought enormous pride and joy to us. This appointment represents a great opportunity for Memac Ogilvy PR and the industry as it will contribute in re-defining the role of public relations in our region,” commented Edmond Moutran, CEO and Chairman of Memac Ogilvy MENA. “I am confident this remarkably PR board will spark fresh collisions of ideas from all over, and new ways to navigate content, social, digital and behavioral sciences to earn influence on behalf of our clients,” added Moutran.

“It is a great honor for me to represent the Memac Ogilvy group on Ogilvy PR’s worldwide board. I believe this is the ideal platform to share the region’s experience with the world and to tap into the worldwide network. This position will allow for us to create more value to our existing clients in the region, offering them innovative integrated solutions of international standards”, said Saada Hammad, Memac Ogilvy Regional Director of Public Relations for the Middle East and North Africa.