Complex Made Simple

Physique TV and Super Sports announce strategic partnership

Physique TV, the region’s first and only 24 hour HD television channel dedicated to fitness, healthy living, nutrition and action sport, and Super Sports, specialising in sports coaching and locally organized events in the UAE, today announced a strategic media partnership to further drive the cause towards fitness and healthy living across the Emirates.

Peter Einstein, General Manager of Physique TV shares his excitement about the partnership: “Our aim in Physique TV is to effect interest and motivation towards our audience to live an active and healthy lifestyle. Our partnership with Super Sports highly supports this objective and we are delighted to be dealing with an organisation that manifests our core vision.”

With a goal to redefine the way its viewers experience television towards health and fitness, Physique TV offers a unique and inspiring new concept with positive and entertaining content that informs and encourages people to adopt a healthier and more active lifestyle.

Physique TV is available on multiple platforms including Arabsat via My-HD platform, IPTV distribution through du and elife in the UAE, Intigral in Saudi Arabia, and Ooredoo in Qatar. The channel as well offers live streaming at

Warren van der Merwe, Managing Director of Super Sports comments on the partnership: “With Physique TV we are hoping to spread the word about the events and programs Super Sports offer and invite all those who are interested, no matter what your age or ability to come and try a new sport or improve on your current abilities. This is an exciting venture for Super Sports to team up with Physique TV and look forward to a mutually beneficial partnership and one that will last for many a season.”

Founded in September of 1998, Super Sports has grown to be one of the largest Dubai based company’s offering Professional Sports Coaching and Sports Event Management Services to the UAE residents. Super Sports successfully held the GO SPORT SUPER SERIES consists of 13 races such as open water swims, triathlons, aquathlons and road runs. This series has attracted nearly 5000 athletes per season and plays an integral part for many people living in the UAE to plan their competitive and fitness programs around these races. The races are open for complete novices to some of the top professional athletes in the UAE and encourages families, corporate companies, clubs and schools to get involved.

With an aim to introduce sports and events as a fun, exciting and social sport to all interested juniors and adults of various abilities, Super Sports professional and experienced coaching staff enhances a student’s natural ability through a structured programme which will not only result in them developing new motor and communication skills, a solid technique, individual and team work abilities, discipline and confidence, but also a love for the sport.