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PR firm fined for breach of ethics

The Middle East Public Relations Association (MEPRA) has fined public relations agency d'PR for sending a doctored image to the press following its winning of an industry award, Campaign ME has reported. The Dubai-based outfit, which was named agency of the year at the MEPRA Awards at the beginning of the month, altered a MEPRA-supplied photograph, resulting in sponsor logos being airbrushed out and d'PR's logo being inserted. The organisation has also banned d'PR from entering next year's agency of the year category. "We had intended the image to be a memory of the event, and recognise this should not have been distributed to the public to promote our agency through this award. We now realise that this action jeopardised the position of the sponsors and the code of practice of MEPRA," Camilla d'Abo, managing director of d'PR, said in a letter to MEPRA.