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Purity inks deal with d’pr

Interiors retailer Purity has said that public relations agency, d'pr, has been selected as its communications partner for 2011, in line with an expansion of the company's marketing plans for the coming year. The agency will be responsible for driving awareness of Purity and its portfolio of brands through a creative and targeted public relations campaign. With a presence in both the UAE and Bahrain, d'pr will provide media outreach to both these markets as well as Pan Arab publications.