* Facebook has recently been criticised for failing to stop spread of fake news
* Accusations have been made that false news on Facebook influenced Trump’s win
* Labelling, third-party verification and stronger detection will be in place to battle fake news
Facebook has recently come under fire for failing to stop the spread of fake or false news through the social network. Accusations escalated to reach claims that the spread of false news on Facebook has influenced the outcome of the US presidential elections, which saw the victory of Donald Trump over Hillary Clinton.
Now the social network is taking a series of step to fight the spread of false news or misinformation, a seemingly active plan whose details were shared by Facebook founder and chief executive, Mark Zuckerberg.
“We take misinformation seriously. Our goal is to connect people with the stories they find most meaningful, and we know people want accurate information. We’ve been working on this problem for a long time and we take this responsibility seriously. We’ve made significant progress, but there is more work to be done,” Zuckerberg said in a post on Facebook.
“Normally we wouldn’t share specifics about our work in progress, but given the importance of these issues and the amount of interest in this topic, I want to outline some of the projects we already have underway,” he added.
Below are the steps laid out by Zuckerberg to hopefully curb the spread of false news.
Stronger detection on Facebook
Zuckerberg noted that better technical systems will be put in place to detect what people would flag as false news, before those people do so.
Facebook will be working with more third-party fact-checking organisations to ensure more observation of the news being spread on the social network.
Facebook is looking into labelling stories that have been flagged as fake or false by third-party partners or members of the community, in addition to showing warnings when people read and share these stories.
Raising article quality
Facebook is looking to “raise the bar” for related stories that appear on the news feed or next to opened articles.
Disrupting fake news economics
Given that a lot of fake news is driven by financially-motivated spam stories, Facebook is looking to “disrupt the economics with ad policies”, and work towards better detection.
In addition to working with third-party organisations to enhance its fact-checking, it will also be working with journalists and other industry members to “better understand their fact-checking systems and learn from them,” Zuckerberg said.