Complex Made Simple

SAP delivers networked economy solutions with Samsung and Facebook

SAP is helping Middle East customers achieve value from the Networked Economy through innovative partnerships with industry leaders, the company announced at the recent SAP TechEd and d-code event in Berlin.

Samsung Electronics and SAP announced plans to deliver enterprise mobility solutions for a number of industries – starting with Retail, Oil and Gas, Finance, and Healthcare – to create an enterprise mobility ecosystem building on Samsung’s mobile innovations and the SAP Mobile Platform.

Developers can build solutions that leverage the integration between Samsung and SAP on mobile devices and wearables, and cloud solutions based on the SAP HANA Cloud Platform mobile services.

SAP is also planning to combine insight with customer engagement to help marketers deliver increased precision, new audiences, and more conversions. By using Facebook’s scalable Custom Audiences targeting capability with SAP solutions for customer engagement, businesses can quickly and cost-effectively scale their campaigns and e-commerce.

The SAP Customer Engagement Intelligence solution powered by SAP HANA enables organizations to combine customer data with buying history to better target online advertising.

“The Middle East has one of the world’s highest mobile device penetration rates, and that is why we are confident these partnerships with major technology industry leaders will help our customers in the region push the envelope of networked economy and unleash innovative customer engagement models,” said Sam Alkharrat, President, SAP MENA.

SAP TechEd && d-code, held in Berlin, provided hands-on technical sessions, demo-rich lectures, product road map sessions, and networking for leading developers, engineers, and technologists.

SAP Delivers New Business Applications for Internet of Things
SAP announced three new Internet of Things solutions, including the Predictive Maintenance and Service solution, Connected Logistics software, and the Manufacturing Execution application.

SAP Expands Cloud Solution Offerings
S-innovations, for customers in lines of business in industries built on SAP HANA, will drive their digital and cloud transformations. Designed to deliver ultimate simplicity and instant value, s-innovations will set a new standard for business software in a complex and networked world.

SAP, Shell, and Volkswagen Co-Innovate to Lay Foundations for Connected Vehicle
SAP is embarking on a co-innovation pilot program with Shell and Volkswagen AG to investigate how connected vehicles would interact with the world around them. The ongoing pilot in Hannover, Germany, aims to lay the foundations for services including connected fuelling.

Customers Innovate with SAP HANA
Helping customers and partners on their SAP HANA journeys, SAP launched a simple tool with 11 journey maps including the Business Suite, Business Warehouse, and Simple Finance solutions, along with the SAP HANA Enterprise Cloud service and SAP HANA Cloud Platform.

Media contacts
Husain Al Tamimi, SAP +971 56 6811641, [email protected]
Claire McPeak, SAP, +971 4 330 1777, [email protected]