SAP is helping Middle East customers achieve value from the Networked Economy through innovative partnerships with industry leaders, the company announced at the recent SAP TechEd and d-code event in Berlin.
Samsung Electronics and SAP announced plans to deliver enterprise mobility solutions for a number of industries – starting with Retail, Oil and Gas, Finance, and Healthcare – to create an enterprise mobility ecosystem building on Samsung’s mobile innovations and the SAP Mobile Platform.
Developers can build solutions that leverage the integration between Samsung and SAP on mobile devices and wearables, and cloud solutions based on the SAP HANA Cloud Platform mobile services.
SAP is also planning to combine insight with customer engagement to help marketers deliver increased precision, new audiences, and more conversions. By using Facebook’s scalable Custom Audiences targeting capability with SAP solutions for customer engagement, businesses can quickly and cost-effectively scale their campaigns and e-commerce.
The SAP Customer Engagement Intelligence solution powered by SAP HANA enables organizations to combine customer data with buying history to better target online advertising.
“The Middle East has one of the world’s highest mobile device penetration rates, and that is why we are confident these partnerships with major technology industry leaders will help our customers in the region push the envelope of networked economy and unleash innovative customer engagement models,” said Sam Alkharrat, President, SAP MENA.
SAP TechEd && d-code, held in Berlin, provided hands-on technical sessions, demo-rich lectures, product road map sessions, and networking for leading developers, engineers, and technologists.
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