Complex Made Simple

SMG wins Media Agency of the Year

Chairman of STC receives Advertiser of the Year MERIT award

Leading media agency Starcom MediaVest Group (SMG) Dubai has been named Media Agency of the Year at the 2015 MENA Cristal Festival, which took place on February 11 at Sofitel Downtown Dubai.

SMG once again dominated the festival’s tenth edition with myriad wins – including five Cristal, two Emerald and two Sapphire awards across categories such as Banking, Best Use of Branded Content, Best Use of Integrated Branding, Great Causes and Best Use of Audio. Two of the campaigns that ruled those categories were Emirates NBD “Rise: The Power of Small” and “Buckle Up”.

“We are absolutely proud of our team who continues to have exceptional work ethics and raise the bar for creativity and innovation. “We would like to express our sincerest gratitude to our roster of loyal clients who always drive us to be the best and to maintain our number one position in the market,” says Alex Saber, Chairman of Starcom MediaVest Group/ VivaKi MENA.

“Winning Media Agency of the Year after our previous wins is a true testament that we’re at the top of our game. Our product is an extension of our people’s creativity and is informed by converged data, which represents the perfect fusion for the agency of the future,” says John Antoniades, CEO of SMG MENA.

This is the second year in a row the media agency walks away with the coveted title. In 2014, SMG has been named Media Agency and Media Network of the Year at the MENA Cristal.

Furthermore, one of SMG’s biggest clients, Saudi Telecom (STC), was also honored last night when the Advertiser of the Year Merit Award went to Engineer Abdulaziz Al Sugair, Chairman of STC. Saber presented the award to STC’s General Manager of Corporate Communication, Amgad Shaker, on his behalf.

SMG had garnered six wins during the Global Cristal Festival held in Courchevel, France last December – including one Cristal and five Emerald- while SMG Dubai ranked third Media Agency of the Year.

The awards obtained at the 2015 MENA Cristal Festival further extend SMG’s stellar winning streak of new businesses and accolades. Recently, SMG won InfoFort’s performance marketing business as well as Abu Dhabi Media planning and buying. Moreover, The Drum’s Big Won Ranking ranked SMG Dubai number one media agency worldwide.

Maha El Gazzar
Director of Brand Marketing & Communications, MENA
T: +971 4 367 6371 M: +971 55 6082156
[email protected]