Snapchat continues to strive ahead in the field of augmented reality (AR), at least on the casual end. A far cry from something as ambitious as Microsoft’s Hololens, Snapchat’s efforts in AR have brought the technology to the general mainstream, from curious kids to doe-eyed teens and even to the bored middle-aged office worker. From simple, wonky dog ear filters, to complete gender switching – Snapchat has taken the once novel technology and ran with it to considerate social media success.
Now, Snapchat is making a continued effort to put users at the center of the experience. Actually, behind the scenes would be a more accurate descriptor.
Snapchat has released an update to its Len Studio desktop app, which allows users with a creative flair (or technical expertise) to create their own AR filters. It has also introduced an in-depth tutorial for users with little technical experience.
Update 2.1 (download here) brings it with it additions to the application’s ‘Landmarkers’ feature, as well as new lens templates.
As the name suggests, Landmarkers combines the joy of Snapchat AR filters with famous international landmarks. Among the landmarks now available for some Snapchat AR fun, the following are included: Arc de Triomphe (Paris, France), Galata Tower (Istanbul, Turkey), Gateway of India (Mumbai, India), Qasr Al-Farid (Mada’in Saleh, Saudi Arabia), Great Sphinx of Giza (Giza, Egypt), Statue of Liberty (New York City, USA), and more.
Below are the new templates Snapchat is rolling out, with accompanying descriptions.
No bones about it, it’s here! Track 2D images to necks, shoulders, and elbows to create sweet joint collabs!
Track that pretty face onto a video!
New hair who dis? Switch things up with fresh tones from root and tip!
Put your face on the easy way with AR lip gloss, blush, eyeshadow and more.
Ready, set, customize! Create Lenses that count down to specific dates and add celebratory 3D hats and glasses.
Jazz things up with customized particles that segment behind the user’s head – Decorate with headers, footers, and post-effects.
Lens Studio Overview