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State of Social Media Report: The Impact of COVID-19- An Excerpt

Socialbakers’ State of Social Media Report: The Impact of COVID-19 shows how the marketing landscape has changed due to the worldwide pandemic

The top most commonly used hashtags related to the pandemic were #coronavirus, #covid19, and #covid_19 In early March, Facebook audiences started reacting to coronavirus with a lot more Love reactions The industry with the highest median post interactions on both Facebook and Instagram was, by far, Airlines

By: SocialBakers– A trusted social media management partner to thousands of enterprise brands and SMBs.

Socialbakers’ State of Social Media Report: The Impact of COVID-19 shows how the marketing landscape has changed due to the worldwide pandemic.

The below is excerpted from the larger original report.

The State of Engagement on Instagram

Median Post Interactions in 2019 vs. 2020

 This map compares the difference in median post interactions on Instagram for worldwide Brand accounts from March 1 – March 26 in 2019 vs. 2020. Some countries that saw growth in interactions included Japan (10%) and Argentina (2.2%), while Belgium was one of the few countries that remained at the same level. However, most of the countries in Europe, North America and the Middle East experienced a decline.

Infographic: The impact of Covid-19 on TV content consumption in Saudi Arabia

The State of Engagement on Facebook

Median Post Interactions in 2019 vs. 2020

This map compares the difference in median post interactions on Facebook for worldwide Brand accounts from March 1 – March 26 in 2019 vs. 2020. Some countries that saw growth include Austria (7.7%) and Japan (3.3%) while Ireland and Switzerland remained at the same levels.

Read: COVID-19 PR crash course: How PR pros should pitch stories during the pandemic

Most Common Coronavirus #Hashtags

The top six most commonly used hashtags related to the pandemic were the same on both Facebook and Instagram. At the top of the list is #coronavirus, #covid19, and #covid_19. Other common hashtags include advice – #stayhome or #stayathome – as well as more general terms like #health and #virus.

Read: MBC Group’s #STAY_AT_HOME Operation registers significant growth

Coronavirus Content on Facebook by Reactions Evolution

Starting in early March, Facebook audiences started reacting to coronavirus related content on worldwide Brand accounts with a lot more Love reactions. That timeline roughly coincides with many brands sharing their messages of support or details of what they were doing to support their communities and employees.

Top 10 Industries Posting About Coronavirus on Facebook and Instagram

According to Socialbakers data, the industry with the highest median post interactions on both Facebook and Instagram was, by far, Airlines. That industry, which also had the highest percentage of active pages on both platforms, has been hit especially hard by the pandemic as millions of people scrambled to get answers through their airline’s social media.