Complex Made Simple

Tougher guidelines introduced for region’s PR industry awards

The Middle East Public Relations Association has unveiled plans to introduce new criteria to be used to identify the region's best PR campaigns, Gulf News has reported. "The judging process has been made much clearer for entrants to ensure they are completely aware of the criteria their entries will be judged on and how they should be presented. The most stringent changes come in the measurement and evaluation section this year," said Nicola Gregson, Mepra's vice-chairperson and head of the measurement and evaluation committee. This is the fourth year that Mepra is having the awards. Submissions must take place before midnight on October 11 and the awards will be announced on December 5.