Complex Made Simple

Tribe Global moves to the Middle East

“We aim to make our clients more successful, through bold and memorable communications. We can deliver business advantages across the globe which enables our clients to prosper.”

Tribe Global’s ambition of having a presence in the Middle East’s growing markets and its most dynamic cities has been brought to life by the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE.


Tribe Global is a growing global network of independent media, advertising, digital, design, branding and experiential agencies. Consisting of 26 members from around the world, including agencies based in Europe, North America, Latin America, Asia, Australia and now the Middle East.


This exclusive network was created to facilitate the coming together of like-minded people and agencies that share a common culture and way of doing business. At its core, Tribe Global is about cross-collaboration, information and talent sharing, as well as platform management, and by doing so, is able to deliver business advantage with the help of its globally based agencies.


UAE based agencies TMH, Fusion 5 and LIGHTBLUE underwent rigorous interviews before being invited to join the organization. Tribe Global is pleased to announce that it now has influential member agencies with extensive experience working across the Middle East, North Africa and the Levant.


With such a strong presence in Dubai and Abu Dhabi, Tribe Global members in other parts of the world now have real confidence in introducing their clients to the Middle East markets.


Ian Wright, Managing Director of Tribe Global said “Our newest members in this part of the world have significant experience of doing business in the Middle East and have an in depth knowledge of this unique culture. Tribe’s focus is on creativity and ‘game changing’ ideas and with Tribe’s newest additions, we are able to offer clients in this part of the world a truly integrated approach”


Wright continued “We aim to make our clients more successful, through bold and memorable communications. We can deliver business advantages across the globe which enables our clients to prosper.”

David Balfour, Co-Founder and Creative Director of LIGHTBLUE said “We started our agency with a similar burning desire to Tribe Global, to ensure that innovation and creativity is at the heart of all we do. We call ourselves ‘a brand adventures agency’ which means using all our knowledge in an exciting (often adventurous) way. By integrating the power of Events, Promotions, Retail, Digital, Social Media & PR we help bring the regions brands to life.”


David Wright, Managing Director of TMH, added “Being selected to join Tribe Global is a fantastic honour for TMH. As a member of the network we have access to a global knowledge bank of like-minded independent companies, which can only be of benefit to both our Clients and TMH. It also means that we are able to assist other members outside the region with branding and design requirements for Clients in the Middle East. It’s the sense of true collaboration between members that was one of the key drivers in applying to join Tribe Global as it truly reflects our own values here at TMH.”

Elie Haber & Johnny Khazzoum, the Co-Founders of Fusion 5, a fully integrated media agency said, “We are thrilled to be joining Tribe Global network since it brings together extensive synergies and global access to benefit our clients and our agency partners. We are a challenger agency that shares same culture and vision of Tribe Global network and that enables us to better leverage our existing offerings and deliver integrated media solutions.”