Data provided to AMEinfo by Nick Baklanov, Marketing Specialist at HypeAuditor.
The UAE has over 34,100 TikTok influencers (with 1000 followers and above), ranking 11th in the world for the most number of influencers per country on the app. Followers of these influencers in the country are 26% more engaged than the global average
This is according to a recent study by AI-powered analytics firm HypeAuditor, which was conducted to find out how the TikTok influencer ecosystem looks like in the UAE and the world.
HypeAuditor analyzed 3.1 Million TikTok influencer accounts (those with 1000+ followers) from around the world, and found that 1.09% of the world’s TikTok influencers are from the UAE.
Worthy of note is fellow GCC member Saudi Arabia, recording the 5th highest number of TikTok influencers. The US boasts the highest number of influencers, followed by India and Turkey.
As for the follower distribution of UAE influencers on the app, 52.22% have between 1000-5000 followers. 34.13% have between 5000-20,000 followers, and only 0.17%, those more likely to get the sought after brand deals, have between 100,000 and 1 million followers.
Want to your influencer game? Here’s everything you need to know about TikTok influencer marketing in the Middle East
UAE TikTok influencers produce more content than the global average
On average TikTok influencers in the UAE have 380 videos uploaded to their accounts. This is 46% higher than the global average uploaded number of videos, which is 260.
In the UAE, 22.3% of influencer accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries. Naturally, the higher the number of posts published, the higher the number of followers amassed.
Most UAE TikTok users are male
The majority of the TikTok audience in the UAE is male, aged between 18 and 34 years old (58.54%). This is atypical, since all over the world, the core audience is female between 13 and 24 years old.
For example, the core TikTok audience in the US is female, aged between 13 and 24 years old (49.16%).
There is also a large number of users in the UAE aged between 18 and 24 years old (30.98%).
UAE TikTok users are highly-engaged
While the average Engagement Rate (ER) worldwide is 15.86%, the average Engagement Rate in the UAE is 20.04%, presenting a greater opportunity for advertisers to engage with consumers. ER in the UAE is therefore 26% higher than the worldwide average.
Engagement Rate is calculated as follows: (Likes + Comments + Shares) divided by number of views.
An Engagement Rate is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.
TikTok: A brief recap
Over the past few years, TikTok has seen its popularity in the social media world skyrocket to completely unpredictable heights. Merged with lip sync app Musical.ly in 2018 after parent company ByteDance bought it, the app had struck a stroke of genius. While TikTok was already very popular in China, having been launched in 2016, it was still lacking a significant US audience. This was remedied by acquiring Musical.ly, a would-be Chinese rival of TikTok that had a major following in the US.
The rest is history, as TikTok amassed over 2 billion downloads on Google Play Store and Apple’s App Store in an April report by mobile insights firm Sensor Tower. In Q1 2019, it was the most downloaded app on the App Store, the only app that’s not owned by Facebook in the Top 5 downloaded apps ranking.
Today, TikTok’s popularity continues to surge, despite privacy concerns from some countries, such as the US. India, which represents the app’s largest overseas audience, has already blocked the app, which according to Chinese news sources estimate could cost the app over $6 billion. Australia is considering a ban as well, as is the US.