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UAE’s upcoming projects to support $20 billion ‘digital signage’ industry

SGI Dubai 2016 showcases some of the world’s best innovations within the digital signage industry

UAE’s upcoming projects will form an integral part of the global digital signage industry said Mr. Abdul Rahman Falaknaz, Chairman of IEC at the SGI Dubai show.

The global digital signage market is expected to touch US$20.03 billion by 2020; according to a report by Grand View Research Inc. Signage layouts which are customized have evoked a strong market response which fosters an immersive viewing experience.

SGI Dubai is one of the most eagerly awaited events of the year in the region that caters to the needs of exhibitors and visitors in the signage, outdoor media, screen and digital printing industries.

Digital signage is a form of electronic signage displaying television programming, menus, information, advertising and several other messages. Digital signage such as LCD, LED or projected images can be found in public and private environments in UAE, such as retail stores, hotels, restaurants and corporate buildings and the industry is well established.

“Dubai is home to some of the best digital signages and the industry is set to grow due to the current spend in the development if multi-billion dollar malls and other high end projects. SGI Dubai infuses fresh ideas as it is an ideal platform which features some of the state-of-the-art innovative technologies in digital signage and the printing industry. These technologies are bound to make an impact on the visitors that have come to the show from across the world,” added Mr. Falaknaz, Chairman of IEC.

Mr. Abdul Rahman Falaknaz, Chairman of IEC, said that, “Weather and high temperatures was a big stumbling block for the industry as it had preferred static signages in busy Sheikh Zayed road and other parts of the country. However, the brands have a great platform to engage their target audience with the advent of latest technology and high quality of heat withstanding digital signage panels.

“Digital signage doesn’t have its scope limited to retail, hospitality, tourism but also spreads out to revolutionise niche sectors. Digital Signage is gaining prominence in many countries across the globe including UAE’s healthcare sector, with hospitals and clinics discovering the need for reducing waiting time, emergency alerts, educating the patients,” added Falaknaz.

“Digital signage is considered to be more strategically beneficial in the market in comparison to static signage as the content which updates more often can be digitally be updated. In addition, digital signage has the capacity to be compatible with image capturing devices, imbedded touch screen and motion detection devices. The extensive utilisation across a vast gamut of industrial sectors as an efficient platform for interactive advertising and curtailed costs of installation, maintenance and purchase also predicts in the spiral growth and future of the signage market,” said Mr. Sharif Rahman, CEO, IEC.

“Digital signages have easy-to-integrate content management which features state-of-the-art technology solutions for easy responsive and real time business message distribution. It is advantageous in several ways to deploy digital signage over static displays. The digital signage technology in its true sense has changed the retail landscape of Dubai,” added Mr. Rahman.

Today’s digital signage panels are well adept to display content in high contrast light environments and open-air avenues which also comprises of banking and retail stores, transportation facilities, restaurants, convention centers and sports arenas. Many signages adopt green energy methods to minimize the power consumption as few of them also are well placed with advanced connectivity technology which helps efficient and easy display management in remote locations.

Over 400 global and regional exhibitors announced the industry’s best kept secrets which includes large scale format printers and digital signages among other equipment. The 19th edition of SGI Dubai is expected to receive over 13,000 visitors from 78 countries and they are set to witness the industry’s latest products and trends. This forum will also include seminars and workshops conducted by industry experts.