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US’ Sailthru opens London office to oversee EMEA operations

US-based provider of personalised marketing communications technology, Sailthru has opened a new office in the UK to oversee the firm's operations in Europe, Middle East and Africa (EMEA). "Omnichannel personalisation is a challenge facing marketers around the world and it's exciting for Sailthru to be the leading provider of this globally in-demand solution across verticals and at scale," said founder and CEO of Sailthru, Neil Capel. "As marketers today compete for customer attention, it's critical that businesses be able to apply strategic personalisation to increase the relevancy of their brand and, as a direct result, conversion. With our new office in London we'll be able to do just that for EMEA."