Complex Made Simple

Welcome to Cloud 3.0

Salesforce shows how sharing how products, people, and perspectives will help guide customers to build trust with their customers, work from anywhere and drive growth

This is a new world. We’re reimagining how the future works, together Salesforce has spent the last year transforming Customer 360 into the operating system for Cloud 3.0 With Einstein, the first comprehensive AI for CRM, every customer experience can be personalized with clicks

Marc Benioff and Bret Taylor Share Salesforce’s Vision of Where the Future Works

Salesforce Chair and CEO Marc Benioff and President and COO Bret Taylor spoke at the Salesforce FutureWorks World Tour Kickoff, unveiling their vision of the future, and sharing how our products, people, and perspectives will help guide our customers to build trust with their customers, work from anywhere and drive growth.

A new world

Singapore, with its effective response to the virus, provides an example of where the future works. Offices, restaurants, and shops are opening but we aren’t going back to the way it was. Companies around the world had to fundamentally rethink their operating model to respond to the spread of COVID-19. Salesforce was no different.

“We have had to aggressively deliver a new philanthropy model…we had a new event model…and we had to create a whole new operating model for ourselves,” said Benioff.  “This is a new world. We’re reimagining how the future works, together.”

The changes that Salesforce made are predicated on how the company sees our future taking shape. And key to that future is recovering trust with all stakeholders, which has been eroding over the last several years.  

According to the latest Edelman Trust Barometer report, businesses are now more trusted than governments.   

The role of business is changing, and ultimately, the future will belong to companies that embrace stakeholder capitalism, and serve all stakeholders – employees, communities, and the planet. 

Marc Benioff

“When we lead with our values, we know that we can do well, and we can do good,” said Benioff. 

“This year, we reduced our emissions by 40% and we have doubled down on our commitments to the oceans and focusing on our core ESGs and the Sustainable Development Goals of the United Nations.” 

Cloud 3.0: Where the future works

It is clear that even when the pandemic is in the rearview mirror, we are not going back to the way it was. From now on, remote work will just be work. E-commerce will just be commerce. Video meetings will just be meetings. 

The future is all-digital, and work from anywhere, and this digital-first world is powering a major evolution of the cloud. 

There have been two previous evolutions of the Cloud in the last twenty-plus years. ‘Cloud 1.0’ proved that enterprise software could be delivered through an internet browser. Ten years later, in ‘Cloud 2.0’, mobile phones and social networks redefined the software world.  

And now we’re witnessing the next major evolution take shape, Cloud 3.0. We’re working and collaborating from anywhere with Slack and Zoom, and of course Salesforce.  

Salesforce has spent the last year transforming Customer 360 into the operating system for Cloud 3.0. 

As businesses begin to make plans to get back to growth and move beyond the pandemic, they need an end-to-end operating system that enables sales teams to sell from anywhere. They need to be able to service their customers from anywhere, market from anywhere, do e-commerce from anywhere, and be agile enough to continue the rapid pace of digital transformation we’ve seen in the last twelve months.

Hyperforce is a new foundation of the Customer 360 platform

Salesforce has evolved the Customer 360 platform for Cloud 3.0 with Hyperforce: “Hyperforce is one of the most exciting new developments at Salesforce in the past 20 years. We’ve completely re-architected Salesforce to run on the public cloud. This is a big change for us. But what’s more important is what it does for all of you – we can meet your customers where they are. And on top of Hyperforce, we built the single source of truth,” Taylor said. 

And with Einstein, the first comprehensive AI for CRM, every customer experience can be personalized with clicks. Einstein is doing over 80 billion predictions every single day, whether it’s personalizing an email or the products on an e-commerce website or powering a chatbot session.  

On top of it all, this is the most robust ecosystem in the industry, with 9 million developers, 12 million trailblazers, and our community of partners all working together to extend the power of the Customer 360 platform and innovate across our market-leading applications.